Pete Hines is vice president of public relations and marketing at Bethesda Softworks, where he has directed the company’s worldwide PR and marketing efforts since joining in 1999. He has also served as product manager for the company’s two most successful franchises, The Elder Scrolls and Fallout, guiding the launches of The Elder Scrolls III: Morrowind (2004 RPG of the Year), The Elder Scrolls IV: Oblivion (2006 RPG of the Year and Game of the Year), Fallout 3 (2008 Game of the Year).
Most recently he and his team have been responsible for successfully launching Fallout 4 as well as new franchises such as Dishonored, Wolfenstein: The New Order and The Evil Within. Prior to joining Bethesda Softworks he served as marketing director for the American Association of Blood Banks and as assistant director of communications at the American College of Cardiology. He spent several years working part-time for the gaming site The Adrenaline Vault as a writer and reviewer. He is a graduate of Wake Forest University and has a Masters of Business Administration from George Mason University.
Ed Davis leads the entertainment marketing team AKQA DC. In his nine years with AKQA, Ed has helped create award-winning strategy, branding and campaigns for clients like Bethesda Softworks, Ubisoft, Warner Brothers and ESPN.